Monday, November 8, 2010

The Brand Above a Brand, and a Goodbye

           There are a lot of points made in the article by Josh Hyatt on Fortune Magazine’s August 16, 2010 issue but what I like most is his statement that ‘a personal brand must highlight your special strengths, yet at the same time it also must not be too self-promotional…’ It is because I think it summarizes the entirety of the paper. The article also presented different cases wherein the application of self branding which is for me significant as a student who foresees himself working in a corporate-legal firm and who also dreams to have a “brand within a brand” as what the article calls it.

            MEASURE. The article emphasized that having a right gauge on yourself, which can be for example a SWOT Analysis of one’s self can be helpful since knowing your strengths and weaknesses can help you in determining and focusing which talent needs to be highlighted. I’d see this aspect as a basis on academic performance, for example measuring your current standing in a class.

            COMPARE. It is really important to your classmates’ standings as well to be able to determine where you are at in the class. As applied to the industry, it is also your advantage if you know a lot especially the in and out of your field since it is vital for you to be able to compare yourself with others and thus can lead you to a good decision and course of action.

            ACTION. If you have determined and established your skills- in this case your grade standing, and compared it to the class and to your standards. An output will be obtained from these data that will make you decide on what action is pertinent to the situation. If your grade exceeded your expectations, you have to maintain it but if it is lower than your standards you have to push through your limits to reach or to exceed your standards.

            This article is so relevant especially nowadays when social networking media and the internet penetrates the working environment. But the article emphasized something on the values of the company where you are in. The first case presented that employees who successfully build brand within companies must know and must be hyper-aware of the behaviours and values of the company, since it might be violating its self-inflicted regulations just like what happened to Mark Pannell, the personality in the first case who was kicked out of his job just because the company thought he was just wasting his time online.

            Among my classes this heart-breaking yet enjoying semester, BA 101 would be one of the first subjects that will be on my mind as I reminisce this sem, maybe after a year. It is because this subject made me more aware and opened a wider perspective on the corporate world. And it totally changed the self-inflicted stereotype I have had to the students of the College of Business Administration. 

CWTS Symposium: Break Glass in Case of Emergency

       The Philippines, being an archipelago and belonging to the Pacific Ring of Fire, is subjected to a lot of natural hazards such as tropical storms, volcanic eruptions, and earthquakes.  Another factor that contributes to the disasters that struck our country is the lack of discipline among Filipinos that result to man-made hazards such as food-poisoning, environmental pollution, and road accidents. One question that we must ask ourselves is how we can be ready if hazards struck the University of the Philippines Diliman campus. 


            The seminar that the class conducted on September 30,2010  at the CMC Auditorium as project was really essential for it did help us to understand the paradigms of disasters from different perspectives since we have speakers from the geological sciences, from food science, and from communication science in application to UP Diliman campus and students herein. 

            The welcome remarks of the College Secretary of the College of Mass Communication, Professor Danilo A. Arao was interesting. He said that such undertaking is a significant move towards the campaign on disaster awareness and preparedness in the campus which students can apply outside the campus if they graduate since hazards do not have fixed time when they will occur.

            Dr. Santiago’s message informed the audiences on what they can expect from the seminar and also introduced the speakers. I really liked it because madam’s better half Sir Ramon J. Santiago is so supportive to ma’am and also to the class. Maybe without sir Santiago’s friends self efforts, we would not have conducted such a seminar.

            The first speaker is the Director of the Philippine Institute of Volcanology and Seismology (PHIVOLCS) of the Department of Science and Technology (DOST) Dr. Rene Solidum. He talked about earthquake preparedness or the things that we should do before, during, and after an earthquake. I like his argument that preparing for an earthquake is not like preparing for a typhoon wherein the Philippine Atmospheric, Geophysical, Astronomical Services Administration (PAGASA) can give typhoon signals for the people to be ready for possible flood if their area is prone to flood. Preparing for earthquake is being aware all the time of the positions of things in relation to you. It was interesting how he said that my position, as the master of the ceremony in the event, was not a safe spot in case there is an earthquake, he rather went beside a strong post which is like one of the pillars of the building.

            I am grateful how PHIVOLCS actively participated in the event. They even provided leaflets and brochures on the things that students can do in case of emergency. I am sure that a lot of students who attended were given such and that they are more aware now on the things that they can do in case of this calamity occur. I hope we can disseminate more of these leaflets and brochures to more students in the campus since students here are coming from different parts of the country, the information that they have acquired can then be transmitted to their areas.

            Our second speaker Dr. Alfredo Mahar Francisco Lagmay of the UP National Institute of Geological Sciences talked about the Faults of UP and the Geological Profile of the university. One fact that I learned from him is that the rumour of UP Main Library having fault beneath it is untrue. I was amazed on how the architectural landscape beneath the university is planned. It’s like it was really strategically built for instance the path that lead to the water basin towards Commonwealth Avenue from the university. That must have been built for years and in the 102 years of UP, when was those built?  UP keeps on amazing me.  

            The third speaker was Dr. Leonora Francisco of the UP College of Home Economics and talked about the Disasters in Food which is all about food poisoning that can be classified into man-made hazards. It was interesting that Dr. Francisco had a very different framework but it was still significant because she presented a daily threat that might harm UP Diliman students, particularly on street foods such as isaw, fishballs, and others.  I learned that the foods that are sold on streets should be properly covered since it is exposed to the surroundings. She did a comparative analysis on the street foods before and its current situation. She said that the foods sold on the street now are more hygienic and safer than the years before since they now have sauce dispenser unlike before that the sauce are open. I also learned that foods should be exposed in a different temperature immediately so that bacteria will not be exposed to bacteria. All this time I thought that that practice is wrong since it might lead to fast rottenning of food but I must trust her since she had studies about this.

            The fourth and the final speaker was the Chairperson of the Communication Research Department of the UP College of Mass Communication, Dr. Elena E. Pernia who talked about the Disaster Rick Communication. I learned that it is difficult really how to properly communicate about disasters. And Dr. Pernia emphasized that ‘there is no good news here.’ And I think it is true, based on my experience before, during a calamity it is really hard to be vocal about it and to properly communicate your ideas especially if you are surrounded by the affected individuals. Dr. Pernia said that what matters most in such situation is to show that you care towards people especially if they have been affected.

            Applying the Disaster Risk Communication in the Hostage Crisis on August 23, 2010 at the Quirino Grandstand, the police have given too much care to their fellow Filipino General Mendoza and they gave everything he demanded. I think the police should have cared more on a number of lives that was at risk at that time. Though media kept on exposing the latest happening that have caused the hostage taker to be informed on the tactics and aggregated information with what the police did to his brother.  Disaster Risk Communication must be emphasised in institutions like the police and the military since they are vital in the protection of the Filipinos in case of hazards and disasters.

            I initially thought it would not have been possible to conduct such project for a lot of time will be needed to organize and to invite speakers. Luckily, this assumption was wrong for all the speakers were in the seminar and students from different colleges such as the College of Science and the School of Statistics attended it. It felt sad by the fact that our online campaign was not really valued and the guests who confirmed their attendance online did not attend the event. 

            On the lighter side, I am happy being part of this team who conducted the first seminar on such topic here in the UP Diliman, as what Dr. Solidum said. A fellow student from DZUP told me if she can interview me and I said yes. While we waited for the call, she asked me if it was really set on this day because it was in a week wherein we commemorate the first anniversary of the Typhoon Ondoy wherein a lot have died. And I said no, but it was a point that the seminar landed on this date since the seminar is about disaster awareness and preparedness, if a lot have been informed and are aware, we might lessen the number of affected individuals and casualties in case of such incidents.

Corporate Leadership

            I find it ironic that the paper I am writing is on leadership and the reason why I was absent on the day when a speaker Ma’am Barbs of Avon Philippines, was on leadership, too. It was because I was selected to lead my co applicants in the UP Circle of Entrepreneur (I am also an applicant of UP AdCore) in our Entrepreneurial Fair Exhibit on the same day and on the same time. Thanks to my BA 101 casemates- Andrea and Angelo, for sharing what the talk was about.

            If I will be the General Manager of our family business, I will use the transformational and charismatic leadership styles. According to Robbins and Coulter, a leader who stimulates and inspires followers to achieve extraordinarily outcomes are the transformational leaders, while a leader is enthusiastic, self-confident whose personalities and actions influence people to behave in certain ways is a charismatic leader.

            In one conversation that I had with my dad while undergoing an apprenticeship in our business, he told me that to be able to influence others to do their tasks for you as the one who handles the business you have to know your strengths first since these will be the key for influencing others. He told me that I have charisma and that I may use it for leading others. I also remember our SSG adviser back in high school as she told me that as the SSG President of a school that comprises almost three thousand students, I need to transform my fellow officers in such a way that fits our population.

            I will choose these two styles of leadership because they do not require you to change but rather needs you to be yourself to influence your employees. I think your personality will also be essential in motivating your workers since it is an advantage for you and the company if you know their needs.

            It really is my loss not being able to attend such a great talk, as what I observe to my casemates as they tell their experiences on the lecture. Now I learned my lesson that if you will lead a group or company, you better distribute to your fellow workers or to your employees the work needed to be done, for you not to suffer all the miseries just to save your group or company. I should have applied my these two leadership styles early on. 



A Requirement in BA 101
First Semester, SY 2010-2011
Prof. Nicardo Falcis II
24 September 2010

PE class, please..

I will try my luck this afternoon to prerog a PE class since I want to be involved in a physical activity. Last semester was a boring sem without a PE,  honestly. So I decided to take Walking for Fitness as my PE because it fits my schedule and it's lesser hassle than Running for Fitness. 

Lastly, i want to burn more calories, faster. :| 

FIRSTs on the First Day

This day is my first day in class this semester in my first subject, too, wherein our first topic was about our first encounter with Internet. So here's the result of the first class activity.

The first question for the activity was, "When was the first time you encountered the Internet?" We were divided into two groups so that we will be able to get to know our classmates better and to know the intensity of our "relationship" with the internet. Our group was composed of Marji, Jara, Wacky, Gelly, Jervis, Kath, Marjo, and Jamay. Majority of us did encounter the web during our elementary days when we were curious about the stuff and when we first made our e-mail, visited websites such as sfogs, and connecting with family as what Jervis told the group. It was also when Wacky first downloaded a Pokemon stuff and when Marji did Meteor Garden stuff online.

Our professor, Ma'am Data was taken aback by that fact that majority of us had their first encounter with the Internet during elementary years from 2002-2004. She shared that her first encounter was on 1994 at the College of Science Library when she sent a message over the net. Lucky for us now that we have an access in almost everywhere within the College of Mass Communication.

GOING STRONG.
The current relationship with the internet is "going strong" as what Jara said. I came to sum that there are basically two purposes of the internet for us, according to the discussion. First is that it is used for connection. It slowly changes the cellphone as a medium for fast communication because Skype is now available and it's free and you are able to view the one you are talking to. You will also meet a total stranger  wherein the traditional "know-the-name-first system" when meeting someone is also changing to "guess-me" or "this-is-my-codename" system. Second it is used for entertainment such as to watch television since most of us are dormers wherein television is scarce or even not available at all. Hence, we rely on the internet to watch the programs we'd like to watch on TV.  Marji pointed out that television can sometimes be delayed since some programs were already online and she was able to catch up on these programs online.

FIRST ASSIGNMENT.
Yes, assignment was also given on the first day and that is to search for the month and year when we were born about what was happening online then and share our thoughts about it. I also volunteered to make the Yahoo groups of our class and I find it relevant for us to immediately check the syllabus which will be uploaded therein. Tell you, billions of readings are included therein.

PHENOMENON.
The class discussion was so interactive and also very opening since I discovered a lot from my classmates and even new points laid out by Ma'am Data. I am hoping to learn more about this phenomenon, the virtual revolution as what Dr. Aleks Krotoski would say. Ma'am Data keeps on pointing out that there really is a change that is happening and we are part and in the middle of these phenomena. And we will be part of a solution or contribute something to it, hopefully beyond and even inside the class.

Now that excites me so much!

New look of my room in the dorm

There is this mood in my table that needs to be isolated when I am studying or doing a paper.
And a way to keep that mood is to keep my table spic and span. Now I am currently doing a rehab for my stuff in my room. I just came this morning at the dorm and enrolled for two hours from 9:30 to 11:30 AM, did some shopping at SM North from 11:32 to 2PM. So I am left with nothing to do but to fix my table and closet in preparation for the second semester. Dude I am excited for tomorrow's only class under Ma'am Data.

Wednesday, November 3, 2010

200th post

Need I congratulate myself for this 200th post that I will be making on my blog?

CONGRATULATIONS to me!

Cheers to the self-pity moment here. Yes, I pity mydelf on not maintaining regularly this blog. I think maybe it is because of the time left for me to enjoy the semestral break. It's supposed to be a two-week affair but because of the Barangay and SK elections, I am left with only a week. And how can I enjoy that week left if my mom did not win in the chairmanship race in our place.

Now, blogging and posting this on the night of my enrollment for the second semester really is heart breaking. It keeps on reminding me that I did not enjoy much my sem break. And for that, SH*T!!!

:)

Tuesday, October 26, 2010

LONG LOST

Wow, I did not notice how fast time really passes by.
It's been more than a month since I made my last blog entry.
A lot of stories are needed to tell.
A lot of secrets are needed to reveal.

A lot of lies are pushing its way to come out.