Showing posts with label 1st Semester. Show all posts
Showing posts with label 1st Semester. Show all posts

Monday, November 8, 2010

The Brand Above a Brand, and a Goodbye

           There are a lot of points made in the article by Josh Hyatt on Fortune Magazine’s August 16, 2010 issue but what I like most is his statement that ‘a personal brand must highlight your special strengths, yet at the same time it also must not be too self-promotional…’ It is because I think it summarizes the entirety of the paper. The article also presented different cases wherein the application of self branding which is for me significant as a student who foresees himself working in a corporate-legal firm and who also dreams to have a “brand within a brand” as what the article calls it.

            MEASURE. The article emphasized that having a right gauge on yourself, which can be for example a SWOT Analysis of one’s self can be helpful since knowing your strengths and weaknesses can help you in determining and focusing which talent needs to be highlighted. I’d see this aspect as a basis on academic performance, for example measuring your current standing in a class.

            COMPARE. It is really important to your classmates’ standings as well to be able to determine where you are at in the class. As applied to the industry, it is also your advantage if you know a lot especially the in and out of your field since it is vital for you to be able to compare yourself with others and thus can lead you to a good decision and course of action.

            ACTION. If you have determined and established your skills- in this case your grade standing, and compared it to the class and to your standards. An output will be obtained from these data that will make you decide on what action is pertinent to the situation. If your grade exceeded your expectations, you have to maintain it but if it is lower than your standards you have to push through your limits to reach or to exceed your standards.

            This article is so relevant especially nowadays when social networking media and the internet penetrates the working environment. But the article emphasized something on the values of the company where you are in. The first case presented that employees who successfully build brand within companies must know and must be hyper-aware of the behaviours and values of the company, since it might be violating its self-inflicted regulations just like what happened to Mark Pannell, the personality in the first case who was kicked out of his job just because the company thought he was just wasting his time online.

            Among my classes this heart-breaking yet enjoying semester, BA 101 would be one of the first subjects that will be on my mind as I reminisce this sem, maybe after a year. It is because this subject made me more aware and opened a wider perspective on the corporate world. And it totally changed the self-inflicted stereotype I have had to the students of the College of Business Administration. 

CWTS Symposium: Break Glass in Case of Emergency

       The Philippines, being an archipelago and belonging to the Pacific Ring of Fire, is subjected to a lot of natural hazards such as tropical storms, volcanic eruptions, and earthquakes.  Another factor that contributes to the disasters that struck our country is the lack of discipline among Filipinos that result to man-made hazards such as food-poisoning, environmental pollution, and road accidents. One question that we must ask ourselves is how we can be ready if hazards struck the University of the Philippines Diliman campus. 


            The seminar that the class conducted on September 30,2010  at the CMC Auditorium as project was really essential for it did help us to understand the paradigms of disasters from different perspectives since we have speakers from the geological sciences, from food science, and from communication science in application to UP Diliman campus and students herein. 

            The welcome remarks of the College Secretary of the College of Mass Communication, Professor Danilo A. Arao was interesting. He said that such undertaking is a significant move towards the campaign on disaster awareness and preparedness in the campus which students can apply outside the campus if they graduate since hazards do not have fixed time when they will occur.

            Dr. Santiago’s message informed the audiences on what they can expect from the seminar and also introduced the speakers. I really liked it because madam’s better half Sir Ramon J. Santiago is so supportive to ma’am and also to the class. Maybe without sir Santiago’s friends self efforts, we would not have conducted such a seminar.

            The first speaker is the Director of the Philippine Institute of Volcanology and Seismology (PHIVOLCS) of the Department of Science and Technology (DOST) Dr. Rene Solidum. He talked about earthquake preparedness or the things that we should do before, during, and after an earthquake. I like his argument that preparing for an earthquake is not like preparing for a typhoon wherein the Philippine Atmospheric, Geophysical, Astronomical Services Administration (PAGASA) can give typhoon signals for the people to be ready for possible flood if their area is prone to flood. Preparing for earthquake is being aware all the time of the positions of things in relation to you. It was interesting how he said that my position, as the master of the ceremony in the event, was not a safe spot in case there is an earthquake, he rather went beside a strong post which is like one of the pillars of the building.

            I am grateful how PHIVOLCS actively participated in the event. They even provided leaflets and brochures on the things that students can do in case of emergency. I am sure that a lot of students who attended were given such and that they are more aware now on the things that they can do in case of this calamity occur. I hope we can disseminate more of these leaflets and brochures to more students in the campus since students here are coming from different parts of the country, the information that they have acquired can then be transmitted to their areas.

            Our second speaker Dr. Alfredo Mahar Francisco Lagmay of the UP National Institute of Geological Sciences talked about the Faults of UP and the Geological Profile of the university. One fact that I learned from him is that the rumour of UP Main Library having fault beneath it is untrue. I was amazed on how the architectural landscape beneath the university is planned. It’s like it was really strategically built for instance the path that lead to the water basin towards Commonwealth Avenue from the university. That must have been built for years and in the 102 years of UP, when was those built?  UP keeps on amazing me.  

            The third speaker was Dr. Leonora Francisco of the UP College of Home Economics and talked about the Disasters in Food which is all about food poisoning that can be classified into man-made hazards. It was interesting that Dr. Francisco had a very different framework but it was still significant because she presented a daily threat that might harm UP Diliman students, particularly on street foods such as isaw, fishballs, and others.  I learned that the foods that are sold on streets should be properly covered since it is exposed to the surroundings. She did a comparative analysis on the street foods before and its current situation. She said that the foods sold on the street now are more hygienic and safer than the years before since they now have sauce dispenser unlike before that the sauce are open. I also learned that foods should be exposed in a different temperature immediately so that bacteria will not be exposed to bacteria. All this time I thought that that practice is wrong since it might lead to fast rottenning of food but I must trust her since she had studies about this.

            The fourth and the final speaker was the Chairperson of the Communication Research Department of the UP College of Mass Communication, Dr. Elena E. Pernia who talked about the Disaster Rick Communication. I learned that it is difficult really how to properly communicate about disasters. And Dr. Pernia emphasized that ‘there is no good news here.’ And I think it is true, based on my experience before, during a calamity it is really hard to be vocal about it and to properly communicate your ideas especially if you are surrounded by the affected individuals. Dr. Pernia said that what matters most in such situation is to show that you care towards people especially if they have been affected.

            Applying the Disaster Risk Communication in the Hostage Crisis on August 23, 2010 at the Quirino Grandstand, the police have given too much care to their fellow Filipino General Mendoza and they gave everything he demanded. I think the police should have cared more on a number of lives that was at risk at that time. Though media kept on exposing the latest happening that have caused the hostage taker to be informed on the tactics and aggregated information with what the police did to his brother.  Disaster Risk Communication must be emphasised in institutions like the police and the military since they are vital in the protection of the Filipinos in case of hazards and disasters.

            I initially thought it would not have been possible to conduct such project for a lot of time will be needed to organize and to invite speakers. Luckily, this assumption was wrong for all the speakers were in the seminar and students from different colleges such as the College of Science and the School of Statistics attended it. It felt sad by the fact that our online campaign was not really valued and the guests who confirmed their attendance online did not attend the event. 

            On the lighter side, I am happy being part of this team who conducted the first seminar on such topic here in the UP Diliman, as what Dr. Solidum said. A fellow student from DZUP told me if she can interview me and I said yes. While we waited for the call, she asked me if it was really set on this day because it was in a week wherein we commemorate the first anniversary of the Typhoon Ondoy wherein a lot have died. And I said no, but it was a point that the seminar landed on this date since the seminar is about disaster awareness and preparedness, if a lot have been informed and are aware, we might lessen the number of affected individuals and casualties in case of such incidents.

Thursday, June 10, 2010

15 units, plus?

As of now, I have not posted my schedule yet for I still need additional three units for me to have 18 units which Prof. Jo Santos advised me to have. I planned to get MST-GEs but I surrendered after hours of hopeless back-and-forth routine I have experienced just to get MST-GE. Damn it!


Now I am planning to take English 30 which is scheduled on Mondays since I need 15 units of English in the future :)


Anyway, as of now, I am still hoping to have 18 units of academic load for this semester.